Transcending Thought

Fame or integrity: which is more important? Money or happiness: which is more valuable? Success or failure: which is more destructive? If you look to others for fulfillment, you will never truly be fulfilled. If your happiness depends on money, you will never be happy with yourself. Be content with what you have; rejoice in the way things are. When you realize there is nothing lacking, the whole world belongs to you.

— Lao-tzu
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One Generation, or Two?

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Who do you serve?

Seems like an obvious enough question: "my clients." But, should that be where your focus is?

Many businesses focus on what I'd call "one generation" of service: they are explicitly focused on serving a particular audience directly.

For example, a coach, a marketer, or even a mechanic, who says, "I provide x service to better your experience of y." Their focus is on that particular client, meeting their needs and making their lives better.