Sales and Marketing

Why Clients Don't Answer Open Invitations

As an Accidental Entrepreneur, you need clients and customers. And if you’re not 100% confident that folks are interested, you may feel that the best way to approach getting clients is with an open invitation.

After all, you wouldn’t want anyone to feel excluded, would you?

But being specific about which clients and customers are just-right isn’t about exclusion. In fact, it’s exactly the opposite.

How are your just-right clients supposed to know you are talking to them if you don’t tell them?

The Problem with Open Invitations

The problem with open invitations is that there’s no way for your just-right clients to know you’re aware of their existence, let alone that you actually care about their concerns.

From your point of view, the open invitation makes it ultra-easy for them to approach.

From their point of view, the open invitation disappears into the background noise of everyday life. To get their attention, you’re going to have to be more inviting.